Nike and Jacquemus have unveiled a new collection together with the French national team. It brings together the colours of Les Bleus with the elegant style of the French fashion house.
Football wear has long become part of the street as well. It appears in campaigns, is worn by musicians and shapes the style of a new generation. Ahead of the 2026 World Cup, this development is becoming especially visible. The major national teams want to convince on the pitch. At the same time, their kits, tracksuits and pre-match looks are becoming cultural statements.
One particularly exciting example comes from France. Nike has designed a collection for Les Bleus together with Jacquemus and the French Football Federation. Its name: Nike x FFF x Jacquemus. At the centre of the collection is a pre-match kit that the French players are expected to wear before their World Cup matches.
The kit is blue, features vertical stripes and picks up the colours of the French flag. It also includes the crest with the Gallic rooster and Jacquemus branding. The look remains clearly rooted in football. At the same time, it feels more fashion-forward than many classic warm-up kits.
That is exactly where the strength of this collaboration lies. Jacquemus takes familiar elements from football and translates them into its own form. The collection recalls the football culture of the 1990s, while its nostalgic feel remains clean and modern. Lines, colours and materials are reduced. The look lives through small details instead of fighting loudly for attention.
Alongside the pre-match kit, the collection also includes tracksuits, hoodies, further apparel pieces and a Nike Cryoshot in white with blue and red details. The shoe also picks up the French tricolour. Everything feels developed from one shared visual idea: sporty, French, elegant.
Jacquemus and his connection to football
For Simon Porte Jacquemus, football is familiar territory. The designer grew up in the south of France, where the sport is strongly connected to everyday life. Football has also appeared in his own work before. In 2024, Jacquemus collaborated with French international Jules Koundé of FC Barcelona — a player known for his very deliberate sense of style.
The campaign for the new collection also focuses on players with cultural presence. It features Kylian Mbappé, Désiré Doué, Warren Zaïre-Emery and Aurélien Tchouaméni. They represent a generation that moves naturally between the pitch, fashion and pop culture. Their images also say something about football today: it exists in the stadium, on social media, in editorials and in the look of young people.
This development is not limited to France. Other national teams are also working with major names from fashion and streetwear ahead of the World Cup: England with Palace, Canada with Nocta and the Netherlands with Patta. Nike is using the tournament as a stage for design, style and cultural identity.
The collaboration between Nike and Jacquemus fits especially well into this moment. It shows how far football clothing reaches today. A kit can evoke memories of past tournaments. A tracksuit can express a certain attitude. A pre-match kit can become part of a larger style world.
There is also a social layer to the project. Nike and Jacquemus are working with Sport dans la Ville. The French organisation uses sport as a tool for education, support and social participation for young people from disadvantaged neighbourhoods.
The collection is expected to be available from 11 June at Nike, Jacquemus and the French national team store. From 13 June, it is also set to appear at Dover Street Market. From 16 June, the release will follow on SNKRS and through selected Nike partners.
