PUMA and FC St. Pauli have unveiled the kits for the 2026/27 season: the home kit in deep brown with white details, the away kit in white with bold brown graphics – both made entirely from recycled material.
On the pitch, last season ended bitterly for FC St. Pauli: after two years in the Bundesliga, the Hamburg club went down in last place. At least the club heads into the new second-division campaign with a fresh look – together with PUMA, St. Pauli has presented the kits for the 2026/27 season. The direction is the same as it has been for over a century – brown and white – but the execution could hardly differ more between the two kits.
The home kit sticks to the reduced approach of its predecessor: deep brown as the main colour, white accents on the buttoned collar placket and the cuffs, plus a subtle tone-on-tone herringbone pattern laid across the chest and sleeves. The club accompanies the kit with a line that would work as a club motto: “Brown isn’t a colour choice, it’s a statement.”
FC St. Pauli’s New Away Kit Doesn’t Want to Stay Clean
The away kit flips the ratio – a white base with graphics in two shades of brown that run across the kit like rough brushstrokes, far louder than anything on the home kit. PUMA markets the kit with an unusual idea: it isn’t made to stay clean – the dirt of every match is what turns it into a one-off. In this corner of Hamburg, dirt on a kit is read as proof of duels fought, not as a flaw.
Both kits are made entirely from recycled material from PUMA’s RE:FIBRE programme, which turns textile waste into new fabric. Short-sleeve versions cost €89.95 each, long-sleeve versions €94.95, kids’ kits €69.95.
The new kits are available from the FC St. Pauli online shop, at the fan shops at the Millerntor and on the Reeperbahn, and at PUMA.com.
