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Travis Scott’s First Nike Football Boot – and Haaland Is Already Wearing It

Real Madrid’s new coach wears Ferragamo

This Stone Island World Cup football boot reacts to heat

How adidas is preparing footballers for the heat of the 2026 World Cup

Loewe puts Spain’s national team in a suit

Nike sends out its stars – on Polaroids

St. Pauli Presents a Minimal Home Shirt and a Wild Away Shirt

The Travis Scott x T90 Collection Is Finally Here – and It Didn’t Overpromise

Travis Scott and Nike Drop a Total 90 Collab for the World Cup Kick-Off

Newcastle and adidas Break with Tradition on the New Home Shirt

New Real Madrid home kit features pink and dark green

Chelsea returns to the basics with its new home jersey – and does it to perfection

Acne Studios Presents a Special Collection for the World Cup

The Palace x Nike England Collection Is Already One of the Strongest of the World Cup

The USA Show Their Nike x Virgil Abloh Archive Collection Against Germany

Brazil on His Feet, Gold on His Wrist

The Aura of the Kaiser: Franz Beckenbauer's Best World Cup Looks

Levi’s Just Beat the Marketing Game

A Chaotic Tournament, a Banger of a Shirt: Germany's '94 Is Back

Over a dozen stars, six minutes of chaos: How Nike turns the World Cup into a Hollywood spectacle

This Nike x Jacquemus France Jersey Is a Fashion Statement for the World Cup

Levi’s Just Beat the Marketing Game

Levi’s flips FIFA’s covering rule into a World Cup coup: the tarp over the stadium logo becomes the Instagram profile picture.

Brazil on His Feet, Gold on His Wrist

Neymar misses the World Cup match against Morocco injured – his Nike Shox “Brazil” and a diamond-set Rolex stand out.

Travis Scott’s First Nike Football Boot – and Haaland Is Already Wearing It

Haaland trains in Travis Scott’s first Nike football boot – the Phantom 6 in the „Cactus Jack“ look.

Top Stories

St. Pauli Presents a Minimal Home Kit and a Wild Away Kit

The Aura of the Kaiser: Franz Beckenbauer's Best World Cup Looks

The Travis Scott x T90 Collection Is Finally Here – and It Didn’t Overpromise

Levi’s Just Beat the Marketing Game

During the World Cup, only those who pay FIFA may advertise inside the stadiums. Levi’s isn’t paying – and is everywhere anyway.

Latest

June 12, 2026

St. Pauli Presents a Minimal Home Kit and a Wild Away Kit

June 12, 2026

The Travis Scott x T90 Collection Is Finally Here – and It Didn’t Overpromise

June 11, 2026

Travis Scott and Nike Drop a Total 90 Collab for the World Cup Kick-Off

June 10, 2026

Newcastle and adidas Break with Tradition on the New Home Kit

June 3, 2026

New Real Madrid home kit features pink and dark green

June 2, 2026

Chelsea returns to the basics with its new home kit – and does it to perfection

June 1, 2026

Palace and Nike bring London streetwear to the World Cup with England collection

May 19, 2026

Inter and Nike Release New Home Kit Inspired by Iconic Design

May 6, 2026

FC Bayern unveils new home kit for the 2026/27 season

May 26, 2026

Kith and adidas celebrate Lionel Messi between football and lifestyle

May 26, 2026

Liverpool to wear a retro-inspired kit in 2026/27

May 26, 2026

Stone Island × New Balance: the summer capsule with Saka and Endrick

May 26, 2026

adidas brings the old kits back

March 12, 2026

The Jumpman now wears the colors of the Seleção