Two hands hold up the white Greece shirt with blue panels against a blue sky.Christos Zafeiris sits in a leather armchair in front of a brown curtain, wearing the white Greece shirt with blue panels.
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adidas Reissues Greece’s Legendary Euro 2004 Shirt

adidas
adidas

Greece became surprise European champions in their white away shirt in 2004. To mark the centenary of the Greek football federation, adidas has reissued it – and, for the release, put it on a flight to Lisbon.

It is the 57th minute of the Euro 2004 final. Greece have a corner at the Estádio da Luz in Lisbon. Angelos Basinas delivers it into the box, where Angelos Charisteas gets the better of the Portuguese defence and rises to meet it. The ball is in the net. 1–0 to Greece. Cristiano Ronaldo, Luís Figo and the hosts have no answer. Greece are European champions.

It is the first major title in the history of Greek football. In the pictures from the final, Charisteas, captain Theodoros Zagorakis and their team-mates are wearing white shirts with blue panels. That is the away shirt adidas has now reissued.

How Otto Rehhagel Made Greece European Champions in 2004

Greece had travelled to the tournament as outsiders. Their German coach, Otto Rehhagel, built his side on a compact defence and dangerous set pieces. In the opening game in Porto, they beat the hosts Portugal 2–1. Second in the group behind Portugal, they met the holders France in the quarter-finals, where Charisteas headed in a Zagorakis cross for the only goal of the game.

In the semi-final against the Czech Republic, Rehhagel’s side held out for a goalless 90 minutes. Under the silver goal rule, a team leading at the halfway point of extra time would win the match. In first-half stoppage time, Traianos Dellas headed in from a corner, and when the whistle went for the break Greece were through to the final. Three days later, they faced Portugal again, this time in Lisbon.

The Design of Greece’s 2004 Shirt

The reissue marks the centenary of the Hellenic Football Federation (EPO) and has been available in the adidas online store since 12 November 2026. It keeps the features of the original. On a white base, a blue band runs across the chest beneath the round collar and continues over the shoulders and down to the sides. The three stripes sit in blue on the sleeves.

An older man with grey hair and a beard wears the Greece shirt, with a Greek flag in the background.
Far from the stadium: an image from the campaign. © adidas
A young woman wears the Greece shirt with a checked skirt, red socks and silver trainers in front of a pale blue house.
Worn with a checked skirt and silver trainers. © adidas

The adidas logo sits on the chest alongside the historic federation crest, a blue shield bearing the word ΕΛΛΑΣ above a white cross and four white stripes. The loose-fitting shirt, made from lightweight, fully recycled polyester, is designed for everyday wear.

Since the start of 2026, adidas has once again supplied the national team’s kits, after more than ten years with Nike. The reissue comes in the first year of the renewed partnership.

adidas, AEGEAN and the Flight to Lisbon

Four players from the current squad model the reissue in the campaign: Konstantinos Tsimikas, Fotis Ioannidis, Konstantinos Koulierakis and Christos Zafeiris. The federation wants to connect today’s team with the summer of 2004.

Fotis Ioannidis sits in a brown leather armchair in front of a curtain, wearing the white Greece shirt with black trousers and black shoes.
Fotis Ioannidis in the reissue. © adidas
Konstantinos Tsimikas sits in a leather armchair in front of a curtain, wearing the white Greece shirt with jeans and white trainers.
Konstantinos Tsimikas pairs it with jeans and white trainers. © adidas

For the release, the shirt also went on board. Together with the airline AEGEAN, adidas and the federation kitted out a flight from Athens: a reissued shirt was waiting on every seat, along with further gifts.

A cabin crew member in a blue uniform holds up the white Greece shirt in the aisle of an aircraft, with more shirts draped over the seats.
A member of the cabin crew shows off the shirt on board. © adidas / AEGEAN
View down the aisle of an aircraft cabin, with Greece shirts draped over the seats and branded blankets on the seats.
Blankets on the seats carried the logos of adidas, the federation and AEGEAN. © adidas / AEGEAN

Destination: Lisbon. The city where Greece made football history on 4 July 2004.

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Adrian Kühnel
Founder and Publisher
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