One brand stands out in Michael Olise's outfits: Chrome Hearts. Most recently, the Bayern Munich player paired a light-blue beanie from the luxury label with traditional Bavarian dress at Oktoberfest. Chrome Hearts has featured in the Frenchman's wardrobe for years – and the connection even extends to his World Cup boots.
At Bayern Munich's annual Oktoberfest visit, tradition usually sets the dress code. Lederhosen, traditional jackets, a squad dressed in unison. Michael Olise followed suit – up to a point. On top went a light-blue cashmere Chrome Hearts beanie, finished with a purple cross patch. By now, seeing Chrome Hearts on Olise is hardly a surprise.
Chrome Hearts had been a fixture in his wardrobe long before his move to Munich in the summer of 2024. Its caps, in particular, have become a recurring feature of Olise's arrival looks on matchdays. Not that he limits himself to a single brand – he also wears Maison Margiela, Balenciaga and Chanel. And yet he keeps coming back to Chrome Hearts.
Michael Olise and Chrome Hearts: a style clash at Oktoberfest
What looked like a style clash at the Wiesn makes perfect sense in the context of Olise. Dubbed “Mr Nonchalant” by fans and media, the winger can score a spectacular goal and celebrate it with an almost studied sense of calm. He tends to keep things brief in interviews. His clothes tend to say more.
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Chrome Hearts plays neatly into that contrast. A brand that largely shuns conventional advertising, it has built its visual language around heavy silver jewellery, gothic lettering and those unmistakable crosses.
Chrome Hearts: from biker label to luxury brand
Chrome Hearts was born in a Los Angeles garage in 1988. Richard Stark sold high-end leather goods at the time; John Bowman made them. Together they began designing leather jackets they wanted to wear themselves. Silversmith Leonard Kamhout joined shortly afterwards.
What began as a leather goods brand for the biker scene grew into a global fashion phenomenon. Today, Chrome Hearts also sells eyewear and furniture, while maintaining an exclusive approach to distribution centred on its own stores.
That exclusivity is part of the appeal. Karl Lagerfeld was among the brand's high-profile customers; today it is worn by the likes of Drake. Chrome Hearts has long since found its way into football too – Olise, Memphis Depay and Marcus Thuram are among the players wearing it.
Michael Olise's taste for Chrome Hearts goes beyond fashion
Olise's taste for Chrome Hearts doesn't stop at clothes and accessories. At the 2026 World Cup, the connection reached his feet. According to media reports, Olise has no personal boot deal, leaving him free to choose his own boots.
For the tournament, US artist Matt DiGiacomo, known as “Matty Boy”, hand-customised two pairs of Nike Hypervenom Phantom III for Olise. DiGiacomo was creative director at Chrome Hearts from 2018 to 2024 and, since leaving the brand, has been working on his own label Anti Promo, among other projects.
His choice of model stood out too. The Nike Hypervenom Phantom III was released back in 2017 and has long since disappeared from Nike's regular range. Without a personal boot deal, Olise can play in older models like this.
That a former Chrome Hearts creative director, of all people, designed his football boots adds another layer to Olise's affinity for the brand.
Another sign had come before the World Cup, away from football altogether: when Olise celebrated his 24th birthday in December 2025, he posted a picture of his birthday cake on Instagram – finished entirely in a black-and-silver Chrome Hearts design. By then, there was no question that the label ranked among his favourites.
