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Real Madrid and Louis Vuitton Unveil Their 2026/27 Collection

Louis Vuitton

Real Madrid and Louis Vuitton have unveiled their second collection together. For 2026/27, the house’s design team, under creative director Pharrell Williams, has reworked the club’s official travel wardrobe.

On the pitch, Real Madrid wear adidas. On the road, they wear Louis Vuitton. The French house has dressed the club for official occasions and away trips since summer 2025, taking over from Zegna. For 2026/27, the Louis Vuitton Men’s Studio has reworked the wardrobe.

Real Madrid and Louis Vuitton unveil new collection for 2026/27
© Louis Vuitton
Real Madrid and Louis Vuitton unveil new collection for 2026/27
© Louis Vuitton

The partnership also covers Real Madrid’s women’s football team and basketball team.

Louis Vuitton for Real Madrid: The 2026/27 Wardrobe

Among the new pieces is a reversible nylon jacket. One side carries Real Madrid’s embroidered crest; the other is covered entirely in the Monogram. An inside label features branding from both Real Madrid and Louis Vuitton.

There is also a new navy jumper, with “Vuitton” across the front and “Real Madrid” on the back. The polo shirt, previously navy, now comes in beige. A reversible belt and a navy cap complete the travel wardrobe.

Real Madrid and Louis Vuitton unveil new collection for 2026/27
© Louis Vuitton
Real Madrid and Louis Vuitton unveil new collection for 2026/27
© Louis Vuitton

The classic suit, by contrast, is unchanged. It is worn with a blue-and-white striped shirt or the beige polo. The black cashmere coat comes from Louis Vuitton’s permanent collection. For Real Madrid, it gains a detachable Monogram scarf that buttons onto the collar, along with personalised labels bearing the players’ initials.

The leather goods reference the Monogram’s 130th anniversary and incorporate elements from the Trunk Edition, unveiled in February 2026.

A Campaign at the Bernabéu, a Debut in Rome

The accompanying campaign was shot at the Santiago Bernabéu. Kylian Mbappé, Vinícius Júnior, Jude Bellingham, Federico Valverde, Marc Cucurella and Yan Diomande were among those in front of the camera.

The men’s team are due to wear the wardrobe for the first time on the trip to Rome, where they face AS Roma in the Champions League on 14 October.

The collection itself is not for sale; the pieces are made exclusively for the teams. Customers can, however, personalise items from the regular range, such as the Keepall bag or the Horizon suitcase, through Louis Vuitton’s Mon Monogram service, with their own choice of colours or initials.

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Adrian Kühnel
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