Some originals take the spotlight. The adidas Oregon Ultra Tech never did, and that's exactly what makes it interesting now. For chapter 3 of "O.G. with a Twist," BSTN and adidas pull a deep cut out of the archive, fronted by Marcelo.
Five-time Champions League winner with Real Madrid and former Brazil international: Marcelo is the face: Marcelo is the face of the new collaboration between BSTN and adidas. For the third chapter of their ongoing series "O.G. with a Twist," the two partners turn to the adidas Oregon Ultra Tech, a model even die-hard sneaker fans might need a second look to place.
That's exactly the appeal. After reinterpretations of the Samba and the Handball Spezial, two of the Three Stripes archive's best-known silhouettes, BSTN and adidas dig considerably deeper into the archive this time.
The adidas Oregon Ultra Tech: A Deep Cut From the Archive
The Oregon Ultra Tech first appeared in the early 1990s, a time when a running shoe could afford to stand out rather than hold back. It never reached the fame of classics like the Samba or the Gazelle, staying well in their shadow by comparison.
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For this release, BSTN and adidas have held back deliberately. Rather than reworking the shoe completely, the Oregon Ultra Tech returns in two new seasonal colourways: one in White, Black and Light Blue, the other in Lilac and Butter Yellow for summer. The shoe's distinctive build stays fully intact, because sometimes the best twist is simply letting a good design be a good design.
Marcelo and the Oregon Ultra Tech: Why the Brazilian Was the Right Fit
With Marcelo as the campaign face, BSTN and adidas are backing a former footballer whose influence has always reached beyond the pitch. Marcelo always embodied ease and authenticity. That fits the Oregon Ultra Tech: a shoe that never needed to push itself forward, and has kept its own character precisely because of that.
The BSTN x adidas Oregon Ultra Tech drops in both colourways on Saturday, 22nd August, at 10 AM, exclusively at BSTN. Early access follows on Friday, 21st August, at the BSTN stores in Munich and Hamburg.
