Around his “Don't Be Dumb World Tour,” A$AP Rocky and PUMA are releasing limited-edition jerseys for Manchester City and AC Milan. City also gets an exclusive players-only edition.
A$AP Rocky wanted to bring his own perspective to the new Manchester City and AC Milan jerseys. The designs were intended to reflect his design language and the “Don't Be Dumb” ethos while respecting the history of both clubs, Rocky said of the release.
Together with PUMA, Rocky designed limited-edition jerseys for Manchester City and AC Milan that draw on elements of his 2026 album “Don't Be Dumb.”
Manchester City's Jersey Comes in Black and “Archive Gold”
The City jersey is black with details in “Archive Gold.” “DON'T BE DUMB” runs down one sleeve, while “MANCHESTER” appears large across the back.
PUMA also produced a “players-only edition” for Manchester City that stays closer to the club's classic sky-blue identity. Subtle “D.B.D.” details appear on the sleeve, while a stop-sign graphic reading “STOP SNITCHIN, MANCHESTER” covers the back.
Sales of the regular version begin in Manchester on September 4. For one night, PUMA will turn a location in the Northern Quarter into the “Don't Be Dumb Caff.” The jersey will also be sold at the official stadium store on September 5. Rocky performs in Manchester that same day.
The “Don't Be Dumb” Symbol Runs Down Both Sleeves of AC Milan's Jersey
The Milan jersey is black and red. The album's red prohibition symbol runs down both sleeves, while “DON'T BE DUMB” appears in bold block type alongside “MILAN” on the back.
The jersey will be sold at a public block party in Milan's Tortona district on September 9, followed by the AC Milan concept store La Bottega del Diavolo on September 10. The collection will also be available on both days at Piazzale Angelo Moratti near San Siro. Rocky performs in Milan on September 10.
