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The Special Story Behind Stuttgart's New Champions League Kits
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From the Unanswered Email to the Collab
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Bundesliga Introduces Starting XI Debut Patch
Why the DFB-Pokal Is Getting a Redesign After Ten Years
The Nike Era in German Women's Football Has Begun
Maradona's "Hand of God" Ball Goes Under the Hammer
France launch the Zidane era with a new visual identity
Werder Bremen and Societas unveil new visual identity
The Special Story Behind Stuttgart's New Champions League Kits
From the Unanswered Email to the Collab
How a Fan Designed Manchester City's Kit With AI
Bayer Leverkusen Unveil Their First Dedicated European Kit
Liverpool's Third Kit Is Inspired by European Nights at Anfield
RB Leipzig's New Champions League Kit Is Inspired by Nightlife
Half the world is talking about this jacket from the World Cup final
Louis Vuitton once again crafts the trunk for the World Cup trophy
Ribéry presents the new C.P. Company collection
Pompeii and LA Galaxy release a joint collection
Acne Studios Presents a Special Collection for the World Cup
The Palace x Nike England Collection Is Already One of the Strongest of the World Cup
Drip-Check: Ismael Saibari
Bureau Borsche: The Studio That Makes Kits Look Like Art
Trim It Like Beckham: How One Footballer Turned the Haircut Into Culture
New Hair, Who Dis? Haaland Shows Off His New Haircut
Why Footballers Like Woltemade, Ekitike & Co. Have a Finsta
We Need to Talk About Ronaldinho's Comeback
Just Playing Football? Not for Memphis
Why Footballers Are Looking Like It's the 80s Again
How the world's most famous football portraits are made
Why the Panda is Spain's true World Cup hero
World champion at 19, style icon in the making
Why Messi never had to be cool
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What does it mean to be a SUPERSUB?

To us, a SUPERSUB is more than the game-changer on the pitch. A SUPERSUB shapes the game beyond sport alone. Through style, curiosity, instinct, personal expression and the nerve to stand apart. To us, SUPERSUB is an attitude.

SUPERSUB carries that idea into the culture around football. We cover what shapes the game beyond the sport itself — from new drops to long-form stories and the context behind them.

SUPERSUB is an editorial online magazine. Our articles may include editorial recommendations, press/PR image material, affiliate links or collaborations. Commercial content, affiliate links and paid collaborations are clearly identified in the respective article. Affiliate links have no influence on our editorial selection or assessment.

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