Total 90 was Nike’s football line of the 2000s. Now, of all people, Travis Scott is attaching his Cactus Jack label to it – and dropping the collection on day one of the World Cup.
When Cactus Jack closes its own online shop, something is coming. Right now, the site shows just a single image: the Total 90 logo, surrounded by colourful Swoosh badges, plus a vintage size label and the date June 11, 2026 – the first matchday of the World Cup. What the image hints at is now official: Travis Scott and Nike are releasing a joint T90 collection.
There isn’t much more than the teaser yet, but it’s precisely chosen. The ten badges carry the colours of Argentina, Australia, Brazil, England, France, South Korea, Croatia, the Netherlands, Portugal and the USA – a clear nod to the tournament, even though Nike and Cactus Jack haven’t confirmed the product line-up.
Travis Scott Drops a Hint at the Total 90 Collab in Nike’s World Cup Campaign
A first look is already out there, though: in Nike’s “Rip the Script” campaign, Scott torches a tactics board, the bright green indoor shoes of his football line on his feet, and he also appears in a brown T90 shirt with Cactus Jack branding. Prices, quantities and the exact scope of the collaboration remain open.
More interesting than any detail is the choice of line: Total 90 stood for Nike’s football identity in the 2000s, and hardly any archive name is benefiting as much from the return of football aesthetics to streetwear culture. That Scott is continuing his foray into football right here is no coincidence – no name in Nike’s archive resonates louder right now.
The drop starts June 11 at shop.travisscott.com – details on products and prices are still to come.
