Palace and Nike have unveiled their joint England collection. “The Three Lions by Palace” combines English football tradition with the streetwear coolness of the London skate label.
England heads into the World Cup summer with a distinctive look. Palace Skateboards and Nike have jointly presented a new collection for the English national team. It is called “The Three Lions by Palace” and combines training wear, pre-match jerseys and lifestyle pieces with the streetwear coolness of the London skate label.
The collaboration stands for the new role of football jerseys. They have long become part of fashion and are no longer worn only on the pitch. That is exactly where Palace steps in. The brand brings its own language into football: graphic, loud, British, humorous and with a clear feel for culture.
At the centre of the collection is a striking pre-match jersey. It works with a dark base colour, light grey graphics and red details. The look feels inspired by stained glass. The jersey is rounded off by a classic polo collar, the England crest on the chest and a joint Nike–Palace logo on the opposite side. The back carries a large number 7 with the Palace logotype above it.
Alongside the performance pieces there are also items for off the pitch. These include training jackets, training trousers, T-shirts, caps, beanies, silver zip jackets in anthem style, a varsity jacket in leather and wool as well as a black leather sneaker from Nike’s Cryoshot line. The varsity jacket in particular shows how Palace reads the England universe: as a cultural symbol with strong visual power. The back features a large Three Lions motif, executed with chenille patches.
The campaign film with Wayne Rooney and Jill Scott also fits Palace. Rooney recites Shakespeare while the film jumps through different layers of English football culture. At the end, Stonehenge is staged as an early football goal. That is classic Palace: dry, over the top, very British and close to fan culture.
The collection gains another layer through Football Beyond Borders. The organisation works with young people and uses football as a route to education and social participation. Its emblem appears on special pre-match jerseys that England’s men’s national team is set to wear at matches on 6 and 10 June. This gives the collaboration social visibility on a major stage.
For Palace, the World Cup collaboration is a special moment. The brand comes from London and has built its own world out of skateboarding, fashion and pop culture. England football belongs to that world. Tournaments shape the city, the pubs, the streets and the images held in collective memory. A collaboration with the national team therefore feels consistent.
For Nike, the collection fits into a larger development. The sportswear company is opening its national team aesthetic more strongly to designers, artists and cultural voices. The jersey becomes a surface for identity. It speaks of origin, style, community and the present. Palace provides a clear perspective on that: England as a mix of tradition, humour, fan love and London streetwear.
The collection first launches on 12 June via Palace. A wider release through Nike follows on 16 June.
