Inspired by the sound of Paris: PSG and Nike present the new away kit for the 2026/27 season – with a campaign featuring Kim Kardashian, her son Saint West and French rapper Gazo.
Paris Saint-Germain and Nike have unveiled the away kit for the 2026/27 season. The design draws its inspiration from the sound of the city, from the energy that flows through the neighbourhoods, generations and cultures of Paris. Music, culture and the club's supporters are at the heart of the concept: a collective energy that travels with the club wherever it goes.
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The base design is white. The defining feature is a central stripe running down the middle of the shirt, a reinterpretation of the classic Hechter stripe that has been part of Paris Saint-Germain's identity for decades. Nike renders it as a colour gradient: red at the centre fading seamlessly outward into navy, executed through a vertical pinstripe effect. The club crest mirrors the same gradient, a lenticular badge that shifts depending on the viewing angle. The Qatar Airways sponsor logo is colour-matched in navy and cuts visually through the centre of the stripe.
Kim Kardashian's son wears the PSG away kit in Nike's World Cup film “Rip the Script”
Before the official unveiling, a global teaser campaign was already underway. The first appearance came in Nike's World Cup film “Rip the Script”, in which Saint West wore the new away kit for the first time in public. His mother Kim Kardashian, who has around 344 million followers on Instagram, subsequently shared a series of photos on her profile.
PSG took the next step on June 21, France's Fête de la Musique. French rapper Gazo became the first person to wear the new away kit in public at the event “Fête de Paname”, a concert organised by SNIPES, an official partner of Paris Saint-Germain.
The kit is available from June 27, 2026, via the official PSG Online Store, the club's official stores, the Nike Online Store and the Nike House of Innovation in Paris. The full training collection and a sportswear and lifestyle range follow from July 11, 2026.
