Eight Ballon d'Ors, four Champions League titles, more than 900 goals: adidas Originals turns Lionel Messi's greatest achievements into golden records, celebrating the milestones with a new collection.
Adidas Originals and Lionel Messi have unveiled a new collection. The campaign around it treats his career like the discography of a music star. Under the Golden Memories concept, Messi's greatest achievements become golden records, framed and hung like the greatest hits of a multi-award-winning artist.
adidas presents Messi's milestones as golden discs
The campaign's visual world: Messi stands dressed all in black in a dark, wood-panelled room in front of a wall of framed golden discs, a staging somewhere between recording studio and trophy room. Each disc follows the design of real music awards, with an individual label at its centre, a plaque and its own album cover for the achievement in question.
The selection of achievements reads like a career résumé in numbers: eight Ballon d'Ors, four Champions League titles, the 2022 World Cup, plus 67 Player of the Match awards in the Champions League, one MLS Cup and two MVP titles in Major League Soccer. The goal tallies are deliberately left open: more than 900 career goals, more than 115 for Argentina, more than 400 assists, each marked with a plus because the numbers keep growing.
Black Handball Spezial: the sneaker of the Messi x adidas Originals collection
Between the golden discs, adidas places the campaign's product like another collector's item: a Handball Spezial in black. The upper comes in suede, joined by silvery-white stripes, a slim Pure Ruby accent along the collar and a Messi Trefoil branding on the side. The insole carries the Argentinian's signature.
The sneaker fits the idea: an understated classic that feels like a piece from Messi's archive.
The Leo Messi x adidas Originals collection is available now at adidas and in selected stores.
