Jordan is taking its next step into football with Brazil. The new away kit of the Seleção combines classic blue, yellow details and the Jumpman logo in a design that brings the national team and sports culture visibly together.
Jordan and the Brazilian Football Confederation CBF have unveiled the Seleção’s new away kit for the 2026 World Cup. For Jordan, it is the first kit for a football federation. In football, the brand had previously been known above all for its collaboration with Paris Saint-Germain.
Blue remains the defining color of Brazil’s away kit. Since Nike first equipped the Seleção for the 1998 World Cup, Brazil have almost always played in blue away from home. There have only been a few exceptions, including a petrol-green shirt in 2011 and a white model in 2019. For 2026, Brazil are staying true to that tradition.
The new shirt combines a blue base with yellow details. The “Brasil” lettering and Jordan’s Jumpman logo appear in yellow. The fabric features a pattern of fine stripes and small spots. This gives the shirt more structure without moving too far away from the familiar look of the Seleção. The back numbers follow the same design approach: the white digits are framed by a yellow outline.
The collection also includes tracksuits and shorts. A football boot with the Jordan logo is also shown in the campaign. The boot is based on Nike technology and draws on the Tiempo line. Jordan is therefore not using a completely new model, but applying its own design language to a well-known football boot.
For Brazil, the shirt is a familiar look with a new brand layer. For Jordan, it marks the next step into international football, this time on the biggest stage of national-team football. The shirt connects Brazil’s familiar colors with one of the most recognizable logos in sports culture. The result is a design that brings together sporting tradition and modern fan culture.
