Lamine Yamal is the face of the new adidas x SP5DER collab

adidas / SP5DER

For the World Cup, adidas Originals and SP5DER present their first joint football-inspired collection – with Lamine Yamal as the face of the campaign.

The World Cup in North America is in full swing, and Lamine Yamal is one of the stars drawing the most attention from fans and media alike. The 18-year-old is the figurehead of Spanish football, and the World Cup 2026 is his first ever. Yamal plays for FC Barcelona, represents the Spanish national team, and is still only at the very beginning of his career. Yet he already ranks among the most talked-about footballers in the world. Not just because of what he does on the pitch, but also because of what he represents off it: a style, a presence, an attitude that speaks to a new, younger generation.

Yamal has been with adidas since 2024, and now appears in front of the camera for the first time for the joint football collection with SP5DER. SP5DER is the streetwear label of US rapper Young Thug, founded in 2019, based in Los Angeles with roots in Atlanta.

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SP5DER is known for being loud and expressive, working with rhinestones, vinyl and web graphics. Designed from a luxury perspective with a punk spirit, the brand positions itself at the juxtaposition of nostalgia and invention. adidas provides the football context. Shoes, apparel, accessories – adidas calls it Head-to-Toe, a look from head to foot.

The adidas x SP5DER F50 Formotion: Football History as a Sneaker

Part of the collection is the adidas x SP5DER F50 Formotion, a sneaker that brings football history into everyday life. The upper draws on the Adizero F50 III from the adidas archive – a genuine football boot that graced pitches around the world in the 2010s. The Formotion sole comes from running. The result: silver mesh with a zigzag structure, leather overlays, pink accents, a lenticular badge, an SP5DER graphic on the heel, metal charm.

The collection also includes a football jersey with an SP5DER vinyl logo on the front and a web graphic on the back, matching shorts and goalkeeper gloves. The track top, track pant and cap feature rhinestones on the Three Stripes and SP5DER logos.

The adidas x SP5DER collection launches on 26 June 2026 via KINGSPIDER.CO and on 1 July 2026 in the adidas CONFIRMED App, as well as at selected retailers and adidas stores.

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Adrian Kühnel
Founder and Publisher
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