After four womenswear collaborations, adidas Originals and ASOS launch their first-ever joint menswear line, fronted by Arsenal player Noni Madueke.
Adidas Originals and ASOS have unveiled their first joint menswear collection. After four successful womenswear collaborations, this marks the first time the two brands have developed a line for men together. The face of the campaign: Noni Madueke, Arsenal winger and England international, known for his style off the pitch as well as on it.
adidas Originals x ASOS: inside the first menswear collection
The capsule collection merges the design DNA of adidas Originals with ASOS' trend-driven sensibility: classic sportswear silhouettes are reworked, designed for everyday wear rather than the pitch.
The collection includes a brown check Firebird tracksuit from adidas, tailored-inspired track pants, plus 3-Stripes knitwear and overshirts. Rounding it out are preppy rugby shirts and knitted vests that fuse sport and street style.
Materials lean on heavyweight knits, suede and heritage-inspired prints. The colour palette stays tonal: browns and tans alongside neutrals, complemented by soft blue and green accents. Together, it adds up to a versatile seasonal wardrobe, with pieces designed to mix and match.
Noni Madueke: Arsenal player as campaign face
With Madueke, adidas Originals and ASOS have deliberately chosen a player who represents personal style on and off the pitch. In the campaign, the Arsenal winger presents the collection in an everyday context, in line with the line's idea of bringing sportswear off the pitch and into the wardrobe.
The adidas Originals x ASOS menswear collection is available globally from July 30, exclusively at ASOS, online and via the retailer's app.
